Don’t Make These Business Website Mistakes

Posted on 02. Nov, 2020 by in Marketing Tips, Small Business Tips, Social Networking, Website Resource

Your company’s online presence leaves a lasting impression—positive or negative. When people check out your homepage, will they stick around? Will they buy? Will they return? Make your website easy to use and current, and new orders may be just a click away. Annoy visitors and they’ll flee to a competitor. Website mistakes to avoid: […]

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Generate Business Buzz With a Press Release

Posted on 29. Oct, 2020 by in Marketing Tips, Small Business Tips

When crafting your marketing strategy, don’t forget about developing a relationship with the press. Newspapers and magazine circulation has drastically decreased over the past 20 years. However, the demand for content still exists via online platforms. Here are several suggestions for crafting a press release to tell your business’s story and how to best connect […]

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Five Timeless Tips to Improve Customer Service

Posted on 17. Jun, 2019 by in Client Profiles, Marketing Tips, Small Business Tips

Having repeat customers is essential to many businesses, and the key to keep clients coming back is to provide them with great customer service. Here are five ideas to rate your business’s savvy when it comes to serving customers well. 1. Make a great first impression When customers make a purchase from you, make them […]

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Do You Know Who Your Top Customers Are?

Posted on 13. Jun, 2019 by in Client Profiles, Marketing Tips, Small Business Tips

Every business has customers, and while all customers are important, most entrepreneurs will agree that some customers are more important than others. This may be due to the amount of revenue the customer brings in, their ability to refer new clients to you, the interesting challenges of the customer, or another factor. It makes sense […]

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What is Reputation Management?

Posted on 04. Jan, 2019 by in Marketing Tips, Small Business Tips, Uncategorized

Reputation management is a relatively new area within marketing. In a way, it’s similar to digital public relations; it’s the management of a company’s reputation online. There’s also a customer service component to reputation management. Unlike public relations workers before the internet came along, today’s reputation managers must deal with what customers and other stakeholders […]

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Marketing by the Numbers

Posted on 27. Dec, 2018 by in Bookkeeping Articles, Marketing Tips, Small Business Tips

Do you know if your marketing efforts are paying off? More importantly, do you know which marketing campaigns and channels are profitable and which are losing money? Marketing is one of the toughest areas to calculate return on investment, and one of the reasons is because customers may have had contact with your company in […]

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How to Write Your Mission Statement

Posted on 27. Feb, 2018 by in Bookkeeping Articles, Marketing Tips, Services, Small Business Tips

Mission statements are not just for large corporations. As an owner of a small business, you can benefit from going through the exercise of writing your mission statement. It can not only re-connect you with your “why,” it can also communicate an important part of your business to all of your stakeholders. What Is a […]

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Three Super-Easy Ways to Boost Your Revenue for 2018

Posted on 29. Jan, 2018 by in Bookkeeping Articles, Marketing Tips, Small Business Tips

Every business has a gold mine in its current customer base. But not all business owners remember to mine this gold because they are too busy trying to attract new customers or developing new products or services. This is the perfect time of year to step back and remember the three easiest ways to grow […]

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Inherited Property: A Matter of Value

Posted on 16. Mar, 2017 by in Bookkeeping Articles, Marketing Tips, Services, Small Business Tips, Tax Updates

Avoid this potential tax headache If you are expecting to inherit property when friends or relatives pass away, know that their generosity can come with tax consequences. It’s important to understand how the value of your inheritance is determined to avoid a potential tax surprise in the future. Estate tax basics When a friend or […]

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Cool Apps: Google Forms

Posted on 09. Feb, 2017 by in Marketing Tips, Services, Small Business Tips, Social Networking

Do you ever need to collect information from your customers?  There are many ways to do it: a form in Microsoft Word®, a fillable PDF, and a Web form are all very common.  Less common but slicker than the rest is the option of using Google Forms. You’ll need a Google ID, and most people […]

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