Don’t Make These Business Website Mistakes

Posted on 02. Nov, 2020 by in Marketing Tips, Small Business Tips, Social Networking, Website Resource

Your company’s online presence leaves a lasting impression—positive or negative. When people check out your homepage, will they stick around? Will they buy? Will they return? Make your website easy to use and current, and new orders may be just a click away. Annoy visitors and they’ll flee to a competitor. Website mistakes to avoid: […]

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Generate Business Buzz With a Press Release

Posted on 29. Oct, 2020 by in Marketing Tips, Small Business Tips

When crafting your marketing strategy, don’t forget about developing a relationship with the press. Newspapers and magazine circulation has drastically decreased over the past 20 years. However, the demand for content still exists via online platforms. Here are several suggestions for crafting a press release to tell your business’s story and how to best connect […]

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3 Ways to Create Disruptive Marketing Messages that Matter

Posted on 30. Jul, 2014 by in Marketing Tips, VirtualConnections Newsletter

By: Lisa Manyon “The Business Marketing Architect” There is a big difference between marketing and advertising. The official definition as approved by the American Marketing Association is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at […]

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7 Essential Digital Marketing Tips for Small Businesses

Posted on 17. Dec, 2013 by in VirtualConnections Newsletter

Guest post by Susan Tucker, Get Susan Marketing LLC When it comes to the ad-cluttered, digital age that is present today, standing out can be extremely difficult for small businesses. However, with all this innovative technology, small business owners also have many more options than ever before to market their services and products to consumers. Taking […]

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